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Swim Club Management Group Names Dee Anna Clarke General Manager and Chief Business Officer



OCTOBER 19, 2020

Swim Club Management Group Names Dee Anna Clarke General Manager and Chief Business Officer

Huntersville, N.C. – October 19, 2020 – Swim Club Management Group (SCMG) announces the promotion of Dee Anna Clarke to the General Manager and Chief Business Officer (GM/CBO) position. Clarke previously served SCMG as the Chief Financial Officer since early 2019.

In her new position, Clarke will oversee the daily operations of the Charlotte market while continuing to provide strategic leadership to SCMG’s corporate team. One of her major responsibilities upon assuming
the GM/CBO role will be to build upon the level of service provided to clients in the greater Charlotte markEt. Dee Anna’s goal is to enhance the client experience and overall satisfaction to cultivate long term relationships with clients.

“Dee Anna will enhance our culture of creating “Raving Fans” and building long-term client partnerships. Dee Anna is a servant leader with a passion for coaching, mentoring, and helping team members grow in their careers. Our clients and our team members will benefit greatly with Dee Anna in this new role,” said Brian Sheehan, Founder and Chief Executive Officer of Swim Club Management Group.

Clarke has over 16 years in leadership and operations experience, especially within the hospitality industry. Prior to joining SCMG in 2019, she held the CFO position at Charlotte Country Club (CCC) for over six years. Although her title was CFO, Clarke was directly responsible for both the day-to-day operations of the club as well as strategic long-term planning.

“It’s no surprise to learn of Dee Anna’s promotion at Swim Club Management Group. In our time working together at Charlotte CC, her level of care, competence, teamwork and dedication made Dee Anna the most respected leader of our organization by our teammates and membership,” stated former CEO of Charlotte Country Club, and current CEO of Desert Mountain Club Damon DiOrio. “Dee Anna is a highly motivated professional who possesses exceptional communication skills, perceptive intuition and is an innovator with everything she does.”

In addition to CCC, she also served as the CFO at the nonprofit Girls on the Run, as well as provided financial consulting to smaller organizations at Fuse Financial Partners.

Her passion for creating long term client relationships and exceling in the smallest of details has been a trademark of her career.

“Over the past several years I have gotten to know and work with Dee Anna Clarke on a number of projects and through Swim Club Management Group. She is a person I trust and looking forward to seeing her grow into her new expanded role with our Partners at SCMG,” said Mark Bado, General Manager of Myers Park Country Club and current Chairman of Club Managers Association of America (CMAA).

About Swim Club Management Group (“SCMG”):
SCMG is the leading provider for aquatic related services in the Carolinas and Virginia . SCMG’s scope of services includes swimming pool construction, aquatic and lifeguard management, maintenance and repair services, and consulting services. SCMG manages nearly 300 aquatic facilities throughout the Carolinas and Virginia. In total, they employees over fifty full-time professionals and roughly 2,000 seasonal employees. Additional information on SCMG is available on the Company’s website at www.swimclubmanagement.com.